Sheger Ride is designed to deliver safe, affordable and convenient transportation using a state-of-the-art platform. The concept modernizes taxi service with cashless transactions, GPS tracking, clean vehicles, trained professionals and contact center support.
The strategy responds to Addis Ababa transportation challenges such as long queues, limited options and growing demand for reliable service. It also prepares for future electric vehicle deployment, carpooling, rental services, VIP security rides, delivery integration, driver training and analytics.